There are two types of Christmas hampers in this world – the fun ones, and the practical ones.
When we think of ‘fun’ Christmas hampers, they’re usually packed with gourmet treats, rare or unusual flavours, or a specially created range of matched flavours.
However, practical hampers have become a much-debated feature of life at Christmas in recent times. Today we find out what practical hamper-purchasers actually thought of them. Were they good value, or a waste of time and money? Today we help you ‘try’ before you buy a supermarket hamper for Christmas.
Value for Money
The consensus is that supermarket hampers are poor value for money in terms of food. Compared purely on the cost of each item, it is much cheaper to purchase the exact same items directly from the supermarket. If you are savvy and can look out for products that are on special, you’ll save even more. IGA crunched the numbers back in 2009, and found that Chrisco hampers were 24% more expensive than buying the items individually, and Hamper King put on a 36% markup!
Adding to the poor value is the fact that many of the items are short-dated, so you really need to be home for Christmas and have plenty of hungry guests round to ensure that nothing goes to waste!
Because the hampers all have set inclusions, they inevitably end up having some items that you don’t want and won’t use. You end up donating these to friends – but they are short-dated and you paid more for them than you needed to anyway!
To add insult to injury, if you had put the cost of the hamper into a bank account, the bank would have PAID YOU interest on the cost throughout the year.
However, some supermarket hamper-buyers have other reasons for going back year after year …
Avoiding the Shops
If you would be willing to pay a personal shopper to go buy your groceries rather than battle with the shops at Christmas time, a supermarket hamper might be worthwhile for you. Those that have kept buying these hampers the longest generally value their sanity more than their wallet, and are happy to pay a bit extra to have the boxes delivered.
If you have trouble with mobility or strength for any reason, the fact that all your items are delivered direct to your home is the deciding factor for some people.
If you don’t trust yourself to save the money until the end of the year, then having the money as untouchable might be the deciding factor.
And if you simply can’t be bothered organising anything yourself, then having the money come out of your account via direct debit might be what you like best.
Banking on the Future
Purchasing a supermarket hamper at the beginning of the year is betting that the business will still be viable in 12 months time. Think about it – if you wouldn’t buy $300 worth of stock in the hamper business and expect to make a profit at the end of the year, perhaps your money would be ‘safer’ elsewhere and you could just buy your groceries in December.
Overall, the consensus seems to be that supermarket hampers are much more expensive than simply buying things at the supermarket! However, if you’re willing to pay quite a bit for the convenience of home delivery and direct debit, they may suit you.